With cap and trade , the whole point of it is that, over time, the total "cap" limit on emissions is reduced to force the market to adopt ever more fossil greenhouse gas free answers for, and improving the efficiency of, transport, manufacturing and power generation. The man in the lift would have to eat ever fewer beans, beefburgers and Vindaloos and lose weight or be rendered eventually bankrupt as his “emissions” cost him ever increasing amounts whilst his “competition”, who went green, found their costs plummetting – not to mention having a clearer and sweeter atmosphere in the lift. 
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