What’s the Worst That Could Happen?

The book that saves the earth is published tomorrow (Tuesday, July 7th). WHAT'S THE WORST THAT COULD HAPPEN by Greg Craven, assisted by the Manpollo crew (of which I am one), is launched upon an unsuspecting world. It's for non-expert ordinary people everywhere who are just a bit unsure over who to believe in the great global warming shouting match. Few trust governments fully these days so, even if they are just about all telling us the following - that climate change is happening; that it's likely to be an increasingly dangerous problem unless we do A LOT very quickly to head it off and that we need to start fixing the problem now - there's plenty of people who are still doubtful and somehow believe they are being conned. This is because the two sides in the shouting match are not evenly balanced numerically or in terms of credibility, although the way the media portrays it, you wouldn't know this.

The book allows "ordinary Joes" to make up their mind what is the best decision to make to safeguard their - and their family's - future. No-one needs to take a degree in science or be a climate expert to use this book - its basic idea is to use simple techniques of risk assessment to show what the best bet is. It sets out the simple pros and cons of believing either side of the argument and the consequences of either taking action or doing nothing. It uses a simple, but very powerful, decision grid to achieve this. As a side effect, it also shows how the same grid is a very useful way for everybody to make difficult decisions on many of life's problems, where all the facts are not clear and the answers are not obvious. I'll do another post in a couple of days, with plenty of links, but for the time being just click on this image of the front cover.

What’s the Worst That Could Happen?

Here it is! The "climate change" book, that I helped with some of the research on, is published on July 7th. Embedded below is Greg Craven's own brand new trailer for the book launch. Please watch it and pass on the links from the "more info" side bar. Then buy it!

The book shows ordinary people (non-climate experts!) how to decide what's the best bet for them to safeguard their families even if if they don't understand the claims and counterclaims in the media debate about climate change. It has the spark of genius in it.

Disclaimer: I have no financial interest in this book - just a passionate belief that it might be part of what saves everybody's bacon. Governments and climate scientists are generally pretty firm that there is a big threat. What we need is something that shows the ordinary man-in-the-street how they can make a good sensible decision about what we should do about it. I believe this book is a brilliant example of that.

Using the techniques of risk analysis Greg shows how we can make the best decisions as to what to do when we're not sure of all the facts (or even the facts themselves are not all certain!). His method works for any big decision - not just climate change stuff.



Now you've seen it, please spread the word by any means you can think of. You just might end up being a hero!

I'm sorry that the link to the book etc in this post (and in the side bar) is truncated but my HTML skills aren't up to fixing it yet!