Snippets from the Interwebs

When I used to write the Jersey Friends of the Earth newsletter in the 90’s, I would have a feature called Snippets whereby I would highlight lots of different stories in shortened form. There really is too much to keep up with environmentally nowadays so I will be doing the same “feature” every now and again. Here is the first.
Snippets Snippets Snippets Snippets Snippets Snippets
Champagne Charlies will notice a difference soon! Champagne bottles are going to be slimmed down for the environment. The bottles are as heavy as they are to contain the high pressure of the CO2 gas inside but they are being redesigned to lose excess glass and thereby lighten up.
link to triplepundit.com article about champagne bottles
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Genetically modified crops are touted as a saviour for global food production by increasing food yields, reducing pesticide use etc.
The India Times reports that the cotton boll worm has already developed resistance to Monsanto’s BT cotton.  Monsanto are now pushing BT cotton 2 – the sequel -  so yet another treadmill of increasing tech “solutions” and subsequent failure is born –they are even criticising the farmers! Ironically cotton yields are falling and pesticide use is increasing which is exactly what GM crops were promised to do – not!
Technology probably won’t be enough to stave off the forthcoming  difficulties in feeding the world. Initial successes of the “Green revolution” are looking  a bit jaundiced now.
http://www.hindu.com/2009/09/26/stories/2009092658910100.htm
http://www.nytimes.com/2009/10/22/world/22food.html?th&emc=th
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Just for those who say there is no point in the West doing anything about CO2 emissions because China is building a new coal plant every week… When you know the other side of the story, that the denialists “accidentally” leave out, you might not be so cocky.
Also this story and this one show that those voices in America who argue against investing in renewables as pointless because “China will never do it” are dangerously misled/misleading. China will get to a sustainable energy supply system far in advance of the USA, not to mention a huge competitive advantage.
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Plastics used in food containers often contain Bisphenol-A – a plastic additive that has got a lot of bad press recently. This latest research report might sound the death knell for the routine widespread use of this substance which is so prevalent in plastic bottles, food cans etc.
I was caught out myself because my beloved Sigg water bottle has a lining that proved to contain Bis-A. Sigg have apologised and have set up a “return and replace” initiative. Their new water bottles do not contain this chemical.
http://www.environmentalhealthnews.org/ehs/newscience/human-placental-cells-die-after-bpa-exposure/
As if that wasn’t enough, Bis-A might have a hand in the tidal wave of obesity that assaults us in every other reality TV programme out there. This Newsweek article suggests that hormone mimicking chemicals, such as Bis-A, might engender excess fat cells in the very young. Tributyltin may also be an “obesogen” that causes more fat cells. So too some phthalates (used to make vinyl plastics, such as those used in shower curtains and, until the 1990s, plastic food wrap), and perfluoroalkyl compounds (used in stain repellents and nonstick cooking surfaces).
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Things that make you go hmmm…
Extract from Simple Earth media blog follows:
“Now tobacco may be able to redeem itself by producing solar cells, according to researchers at the University of California at Berkeley.  By infecting tobacco plants with a genetically engineered virus, scientists have been able to “produce artificial photovoltaic and photochemical cells” which are biodegradable and may end up being “more environmentally friendly than traditional methods of making solar cells”.”
Grow your own solar cells - tobacco now healthier!
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Annie Leonard is the face and voice of “The Story of Stuff” which I’ve linked to and talked about several times before. It’s simply great. Here she is live at Bioneers 2009
 
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There are very significant moves afoot for companies to clean up their environmental act and become more sustainable.Here’s some links to how some of the biggest are getting on.
How a Subaru plant achieved a zero landfill status

Walmart sustainability summit (2007)
“The main event was a speech by CEO Lee Scott in which he stated in no uncertain terms that Wal-Mart is in this for the long haul, and expects its suppliers to be in it for the long haul too. Scott pointed out that while his company is aiming for zero waste and 100% renewable energy, this still only accounts for 8% of its footprint, and that Wal-Mart must green its supply chain if it has any chance of becoming sustainable”
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Just in case anyone still believes that global warming is all a hoax or something cooked up by Al Gore to make money, just see how far back the warnings went.
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Nicolas Sarkozy has proposed a “joie de vivre” index to complement/replace GDP. Like Bhutan’s happiness index and similar indicators, from such as the New Economics Foundation, these initiatives posit that simply measuring GDP is a very poor (sometimes literally) way of measuring what people really value. A lot of political effort is expended on improving GDP figures because that is the current measure of “economic” success unfortunately the consequences that follow often conflict with peoples’ sense of well being.

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There are moves to tax sugary fizzy drinks in the States – Coca Cola watch out!
http://www.triplepundit.com/2009/10/tax-on-soft-drinks-could-relieve-states-budget-woes/
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Algae as a productive source of biofuel is now being seriously investigated.  Like much research in renewable energy, we have lost 3 decades worth of time because of the yuppy/Republican years  when the world ignored what was necessary and went on a consumerist binge literally fuelled by cheap oil.
This story shows that algae was being investigated as far back as the Jimmy Carter years before subsequent political developments pulled the funding plug which caused some of the genetic legacy of suitable candidate organisms to be lost in the subsequent Bush type administrations, although Clinton bears some responsibility.
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Do compact fluorescents use more energy than incandescents if manufacturing is taken into account? Life cycle analyses show that both LED and compact fluorescent bulbs are not even close. Both technologies use much less energy in total.
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Insurance companies throw in the towel
Taken from the greenlivingideas.com website
Property insurance may no  longer be available in the future if we can’t get control of climate change, says Nick Starling, the Director of General Insurance and Health for the Association of British Insurers. Climate change could end the continuing availability of property insurance.
The insurance industry might be overwhelmed by losses and  no longer be able to pay out for property losses with increased climate change, the Association of British Insurers announced this week.
Having examined scientific research commissioned by the British Meteorological Office, the ABI found that even the minimum of 3.6 degrees Fahrenheit rise in global average temperatures (2 C) would increase annual British property losses to $77 million from inland flooding and windstorms.
A global average temperature rise of 10.8 F (6 C) was also played out in scenarios, along with  average global rise of 7.2 F (4 C) as well. At those levels the Director of General Insurance and Health for the Association of British Insurers said property insurance would simply no longer be possible for the insurance industry, which depends on actuarial history to determine risk.
Humanity is now moving completely outside of risk levels associated with human history.
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Magnus Larsson: Turning dunes into architecture

This is a somewhat wacky, but highly creative idea, which involves forming desert sand dunes into buildings. A liquid is injected in a 3D pattern which solidifies the sand into a sort of concrete. Loose sand is removed and Bob’s your Uncle! Spectacular buildings
 

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Reprinted from the wonderful Inhabitat – design will save the world – website
Scientists at Genomatica Inc. recently announced (click for original article) that they have developed strains of bacteria that are able to produce plastic without the use of oil or natural gas. The sustainable process utilizes little more than sugar and water to produce butanediol (BDO), which can be manufactured into everything from plastics and fibers to pharmaceuticals. Genomatica estimates that within a year the energy-efficient process will cost less than current hydrocarbon-based processes – a revolutionary development since close to 3 billion pounds of BDO are manufactured each year.
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Peak oil – we’re probably there already. The world is much closer to running out of oil than official estimates admit, according to a whistleblower at the International Energy Agency who claims it has been deliberately underplaying a looming shortage for fear of triggering panic buying.
http://www.guardian.co.uk/environment/2009/nov/09/peak-oil-international-energy-agency/print

Here's a link to an abstract of a paper by Kuwaiti scientists which gives peak oil production in 2014. They also estimate world oil reserves are being depleted at 2.1% per year using current extraction techniques.
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New labels listing the carbon dioxide emissions associated with the production of foods, from whole wheat pasta to fast food burgers, are appearing on some grocery items and restaurant menus in Sweden, which is expected to cut the nation’s emissions from food production by 20 to 50 percent, reports the New York Times.
http://www.sincerelysustainable.com/food/sweden-requiring-co2-emission-labeling-on-food
http://foodbizdaily.com/articles/93652-global-new-products-database-gnpd-presents-elovena-oat-flakes.aspx
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The bigger they are, the bigger the impact?

There is a significant movement, at grassroots level, whereby individuals are making decisions to pursue a particular aspect of sustainable environmentalism and then blog about it to encourage and help others, and to act as a source of information so that others can join in. It doesn't mean they are totally going green because, in an extreme consumer society, like those we live in, that would probably be a bridge too far. Putting oneself out a lot - denying oneself various things - would be pointless if the vast majority carried on regardlessly trashing the planet. If one is a campaigning environmentalist, one will get the odd clever-clogs snarking that you can't be very green if you have a car. They miss the point that one campaigns for alternatives to the car so that just about everyone can free themselves of car dependence.

Being a hero is all very well , but the majority have to fall in line or there is no point! Up until the point at which systems are brought in that enable the majority to automatically "do the decent thing", the pathfinders will necessarily have to be more dedicated and endure more than the usual amount of fuss that life throws at us to show the way.

The following individuals are heroes. They go beyond normal effort in pursuit of their targets. If they success in converting sufficient numbers of others to at least want to follow in their footsteps, they will be creating an increasing market pressure on manufacturers and suppliers to green up their act, redesign their methods and products, and generally to operate in a sustainable way. This then, in a snowball-down-a-mountain way, will make it easier for the heroes to recycle everything effectively; to reduce their residual waste yet further and reduce the embodied carbon footprint of the goods and services they buy. The easier it gets - the less dedication it takes - the more the general population will join in exponentially

Three great examples that I regularly monitor are:

THE RUBBISH DIET where “almost Mrs Average” (Karen) asks herself -“can an average person really create Zero Waste?”  The challenge was set and during the week 10-17 March 2008, this mother in Bury St Edmunds gave it a go. She only threw out a plaster. Now she runs a regular blog about the subject and is frequently invited onto radio shows and is featured in articles in the press. Here’s a sample post explaining her general principles, although there are tons more.

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MyZeroWaste.com is a website run by “Mrs Green” (aka Rachelle Strauss) with her family “Mr Green” and “little Miss Green” regularly featuring. Some of the videos on the site are pretty funny with Mrs Green sniping gently at Mr Green. Again, it is about a family’s efforts to reduce or eliminate their household waste. These were initially just personal targets but have expanded to the point where both website/bloggers contact manufacturers and lobby to make the products and packaging that we buy more recyclable or re-usable. Bravo!

Here is a cartoon from their mission statement

And this is a link to their very busy and informative blog

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Further afield we have the heroic Beth Terry at Fake Plastic Fish in the U.S. who is trying to eliminate all plastic waste from her life - indeed not to use plastic at all - in California!!

This website came about because she saw film of the horrendous plastic garbage “gyre” in the Pacific ocean and decided not to contribute. Again she now has lots of media attention.

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So, why did I call this post “The bigger they are, the bigger the impact”?

Did I imply individuals making an effort can’t make much of a difference? That only large moves are worth it? Not in a million! The three individuals I have highlighted have made a difference not only in their own lives but also by blogging about it online, whereby they act as a source of information and encouragement to many others. They might have started out “small” but they’re rapidly getting “bigger”. Suggestions they make are taken up by readers and pressure on manufacturers is slowly but surely increasing.

Every single person may be only a drop in the ocean but never forget that the ocean is only made of drops. The more “drops” willing to choose the path towards zero waste, the more manufacturers will alter their designs and processes to reflect that, and the easier it will become for people to reduce waste. It's hard right at the start but it gets rapidly easier as time goes by.

That still sounds a bit idealistic, along the lines of “if everybody was nicer to each other, then wouldn't it be a wonderful world?” but wait! Hard evidence follows, that is rather under-reported in the main stream media, that shows some of the biggest "collections of drops" around are taking up the same challenges and winning.

The story that sparked off this whole post was about how the Subaru car plant in Indiana set itself a zero waste to landfill target and achieved it!

The Subaru of Indiana Automotive (SIA) manufacturing plant in Lafayette, Indiana, became the first auto manufacturing plant to achieve a zero landfill status. None of the plant’s manufacturing waste goes into a landfill, because all of it is recycled and reused.

Here’s a 7 minute Youtube video – Subaru Sustainablity Story – that is inspiring stuff. They did it because it was right, and the groundswell of popular support for zero waste initiatives certainly got through to these chief executives. A small but growing number of drops had an effect on at least one manufacturing sea of drops.

Difficult nit-picky types might snipe here "only one manufacturing sea? – but surely there are oceans of industry out there?". What would you say if one of the biggest “oceans” out there was to commit to sustainability and zero waste? That would be a huge driver for change. A huge retail ocean demanding that all of its suppliers adopted sustainable environmental practices would be a gigantic victory for the movement that started with the voices of the individual “drops”. N’est-ce-pas?

Step forward Walmart, the world’s largest public corporation by revenue. Walmart is not usually flavour of the month environmentally or socially and has attracted lots of flak for its employment practices and the way its giant economic clout can rip the heart out of smaller businesses – link to wiki article about criticism of Walmart.

However, two years ago, they came out with a rather remarkable sustainability strategy. This built on earlier work that had led arch greenie website Treehugger to say that - “It's Getting Harder to Hate WalMart”.

At Walmart’s sustainability summit in 2007, the main event was a speech by CEO Lee Scott in which he stated in no uncertain terms that Wal-Mart is in this for the long haul, and expects its suppliers to be in it for the long haul too. Scott pointed out that while his company is aiming for zero waste and 100% renewable energy, this still only accounts for 8% of its footprint, and that WalMart must green its supply chain if it has any chance of becoming sustainable. This is a very remarkable insight (for a corporation) that one's environmental responsibility does not extend solely to the energy etc that one's corporation uses directly but also to the footprint of the suppliers one deals with and their energy and materials choices too. Incredible.

Walmart has colossal influence on its suppliers, who jump to their every word, which has often proved a bad thing in the past but it’s an ill wind that blows nobody any good. Every other retailer just might have to tag along now “the boss” is going green.

Walmart announced its sustainability index last July which will evaluate every WalMart product's environmental impact throughout its entire lifecycle, and will condense the data into an easy-to-understand rating for shoppers. Choosing Green will get a lot easier. If any company wants to supply Walmart, they will be forced to be greener or lose the business.

Here’s a link to a 90 minute Walmart DVD entitled Sustainability 2.0 which they sell (for $1) or you can watch it online free. Walmart is working to be supplied by 100 percent renewable energy, create zero waste and sell sustainable products. Included are strategies for energy efficiency, making waste profitable, developing sustainable packaging, upgrading manufacturing, reducing product energy intensity, offering affordable fair trade and organic products, addressing environmental trends, designing lifecycles, solving network problems and engaging associates in sustainability.

Here’s an up to the minute link suggesting that Walmart are actually fulfilling their pledge about renewable energy as they announce three new solar energy installation projects in Southern California.

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So, in conclusion. To all those who never do anything because they feel like they’re just an insignificant drop in the ocean – remember that enough drops moving together make an unstoppable tsunami…

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Disclaimer – Subaru or Walmart haven’t given me anything at all to write about them positively – it’s just that some things need to be shouted out louder than they are.